Casually mentioned by Artie to cause anyone who inhaled the smoke from the cigarette to become infatuated with the smoker.
Rudolph Valentino was an italian actor that was known simply as "Valentino". He was a pop icon and sex symbol in the 1920's and was nick named the "Latin Lover". He starred in several well-known silent films including The Four Horsemen of the Apocalypse, The Sheik, Blood and Sand, The Eagle, and Son of the Sheik. His sudden death at 31 caused mass hysteria among his female fans which only furthered his fame.